this is not a brand
- February 16th, 2009
O prezentare despre ce inseamna brandul GAP. Si un intro interesant pentru cei care au uitat ca un brand nu e o identitate vizuala sau un logo.
Posts Tagged ‘ advertising ’
despre packaging si brand si consumator
- February 4th, 2009
Un material de citit si de vazut ca multi din industrie uita ca vorbesc cu oameni care au emotii, probleme, dureri, dorinte si slabiciuni. Toate gramada pe el cand ajunge la raft sa cumpere ceva.
Ted Mininni de la Design Force, via TheDieline
Remember the old adage: “You only get one chance to make a good first impression.” Forget the idea of creating meaningful consumer experiences, if customers pass over the product due to lackluster packaging. Meaningful experiences begin when consumers are motivated to pick the product up, purchase and use it, confirming in their minds that it lives up to its brand promise and then seek it out again. A tall order. One that begins with packaging.
involving the consumer
- January 22nd, 2009
Poate multi ati vazut spotul, facut pentru TMobile.
[youtube VQ3d3KigPQM]
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[youtube PxF8i-T9kcg]
Uneori mai ies chestii misto si pe telecom. Si e meritul clientului si al agentiei.
good shit
- January 16th, 2009
Some people just think the right thing.
The new 09 yearly resolution by Wieden&Kennedy London.
1. Continue to try to do the best work of our lives, across all clients
Still job number one. Partly because great ideas are what businesses need in tough times. Partly because to build our own business we to be seen to do work that is talked about in our industry and in the wider culture. Partly because it what we choose to do.
2. Make ourselves indispensable to our current clients.
We have a roster of fantastic clients. Some of the most admired companies and brands in the world. We shouldn’t forget that we’re lucky to have them. That means we need to focus on retaining all of them, deepening our relationships with them where possible, understanding their business issues and helping them to succeed in this extraordinarily tough climate.
3. Attract and develop the world’s best talent
That means finding some new stars, motivating and training our own people. It means training people from just thinking to ‘thinking and doing’. Also means providing diversity and fluidity of work to people – making sure they are’t consumed by one client. Though money will be tight this year, we are committed to investing in our people to help them become more useful and more valuable to us and to our clients.
4. Win high quality new business on our own terms
New biz criteria and goals to include:
Good companies, with which we are proud to be associated
People who are passionate about what they do
People we admire and want to spend time with
Opportunities to learn
Opportunities to do things we’ve never done before
Things that our people will love to work on
Business on which we can make a fair return.
5. Innovate in what we do and how we do it
We have some specific plans in this area to be announced later. And beyond this we want / need to continue to push to be at the cutting edge of what an agency can create and become. Partly because that will differentiate us vs our competitors, partly because it will benefit our clients and partly because we find the edge a more interesting place to be than the middle of the road.
6. Maintain a healthy profit margin at 20%
Profitability isn’t our primary goal. But without it, it becomes very hard to have the freedom and independence that we enjoy. (And profit helps when it comes to discussing pay reviews.)
7. Do more good in our community
Continue to do stuff like Broadway, Spitalfields Music, working with Old Spitalfields Market, TIE, etc.
8. Re-invigorate the office environment to provide a stimulating and inspirational work place
Our new space across the road will be part of that. But for all our space, we mustn’t forget that the culture and environment of this place is what makes it (according to Campaign) the best agency in town to work at.
That’s the plan. Now we just have to get on and do it.
From here
Credeti ca puteti aplica asta in viata de zi cu zi, nu numai cei din publicitate? Lasa ca stiu eu niste figuranti care ma citesc si care cred ca pe ei criza n-o sa-i loveasca. Ba da. Puneti osul la treaba si nu uitati ca vindeti emotii, suprize, sentimente, senzatii, branduri cu o filozofie in spate acestor oameni care va vad rodul muncii la tv, sau pe strada sau pe net. Nu vindeti muraturi in Obor, u stupid fucks!
Eu as alege High Dunks-urile 
Me
Always trust yourself. You know more than you think you do.Meet The Geek Within Delice
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