It’s no longer a commercial, it’s a movie about the Chanel Cruise Collection. What’s gonna be next? A 60sec commercial is no longer enough? Is this more engaging for consumers? Whos’ the target? Too many questions to be asked.

[vimeo 23579845]

[vimeo 8260129]

Do you remember Get The Glass? I remember it, I loved that game! Or the Swedish Armed Forces recruitment campaign? Wish I were that smart

These are the guys that made these projects, projects that stay in your head and change the way communication is seen in the digital environment. Last night I was at one of the D&AD President’s Lectures where Marcus Ivarsson and Robert Lindström from North Kingdom presented some internal work concepts and campaigns.

What I loved: their internal work concept FUCK

Functionality

Usability

Cosmetics

Karlek (LOVE for what you do)

[vimeo 19122507]

There is much to say but I was impressed by their strong commitment to the ideas of a strong team having a common goal, thinking as a big brain together. Their main office is in Skellefteå. That’s far north in Sweden, a small city with less than 35.000 inhabitants. And these guys come from there, some of them know each other since  they were kids. And I was thinking: these guys work so well because they know each other and TRUST each other. I remember the fights we had in any agency I worked: the idea is MINE!  Claiming ownership of an idea was so important. Maybe this is why their relationship as a team is so good and I envy that.

These guys were telling us about storytelling, captivating audiences with nice, simple but emotional stories. How many times didn’t we write that in presentations?

What I want to say is very basic: the more we live in a crowded and annoying environment, the more our ideas are blocked and trapped in social circumstances. Social circumstances created by our work environment that tell everyone where he or she belongs. Maybe great ideas come when we break those barriers and think about simplicity and the beauty within.

Get ready, I’m writing about ‘information society’, David Lyon, 1988 concept. Just blows your mind. Digital is not as new as you may think; and I paid £4000 to learn that.

Wow, reality is not as you have imagined it. The more I read about digital and online, the more I need to discuss and debate and read more.

I’m a typical geek, I really am. Gotta change that as life is quite a basic 0 and 1 sequence. Or not??!?!?

PS: YES, I BELIEVE IN THE MATRIX

Stuck in the library. Two essays. Horror. One is about social movements online. Loads of interesting stuff found online. Thank you God for the Internet. Now, let’s get back to work.

By the way, less than a month until bday. Turning 30. Panic. Stay cool.

Diana F+Colette from Lomography Shop – on my wishlist, plus some lenses (love the fisheye)

PS: can be any Diana, even the cheapest one, not necessarily the Colette one

I’ll be 30 soon. Less than 2 months. I’m building my wishlist for my bday and see what I’m gonna buy for mysalf. Ideas?

Remember this? I thought you forgot who I was. Actually I forgot that but my inner voice reminded me that last night.

Thank you for watching my back every day!

Acum aproape 2 ani un prieten mi-a zis asta:

trebuie sa intelegi odata ca nu ai nici o putere asupra celorlalti, ci doar asupra ta
folosesteti mecanismul de tune out cu care suntem dotati toti
daca nu vei deveni o epava pana la 30 de ani

Mai am 2 luni si fac 30 de ani. A avut dreptate?

You know tonight you can see the biggest full moon in the past 20 years? I started ignoring the news the moment I moved to London but I started checking them again last week. Usually I would read the newspaper on the tube but I’d rather watch the people around me or read a book. By the way, the last one I started is about Dunbar’s number and how many friends you can have. Actually, how many your brain can manage

This is the week when I’m giving new chances to everyone. New friends, old friends, neighbours, readers. I started my spring cleaning and realised I’ve got so much stuff to handle. My 2 essays due May 4th, another 2 essays until my bday, ideas floating, my dissertation….so much stuff, so little time to handle it.And still, I find time to buy food for my heart and my eyes. Bought my first ever novels in the UK. Sure, I can’t count the uni books on Foucault or magazines but it felt amazing staying  for more than one hour browsing titles at Waterstone’s. And yes, I got all the Coupland titles they have And read them all!!

My colleagues at work asked me about my online paranoia. My Romanian readers know the major national scandal related to ‘the pink pony’ art project. They were shocked to find out that art is still interpreted like that but they understood why I took some extra security measures related to my online persona. So, comments will remain moderated as long as this blog shall leave. The 3 moderated and unapproved comments from that time are still marked red on my left WordPress bar.

They remind me every day about the crazy people wondering around the web. For everyone’s peace of mind, this is a paranoia post, nothing happened, I just read too much online security shit

Next on the list: it rains in London. As usually.