Kitkat

Noau campanie din Franta.

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Dar stiti care e faza cea mai tare? Ca poti castiga o excursie in spatiu!!!!! Asa promotie mai spun si eu, frateeeeee! Tare ideea!

Iata cate ceva despre campanie, via theGoodStuff.com (site-ul celor de la JWT, by the way)

‘It feels like this has come out of nowhere’ says Stephanos Klimathianos, the European head of Nestle here of the speed in which it took JWT Paris to produce their new Kit Kat film. An idea that was conceived, sold and executed in the space of two and a half months – a stretch for any spot, a feat when animation is involved. But the strength of this remarkably on brand campaign, which started out as a promotional brief from the client, is that the thinking behind it has absolutely not come out of nowhere.Have a Break was a brand idea that was conceived here at JWT in 1957. Sounds like a distant world, especially now when there’s so much conjecture, particularly in the digital space, over the value of brand ideas in the future. ‘Ultimate Break’ makes a case for the other side – in the words of Stephanos ’simple, elegant, not overtly rationalized. You see it and it feels intuitively right for the brand.’ It shows that a brand idea, if strong enough and matched with imaginative and innovative creative thinking, works like the best stories. Something that every time it’s told just gets better. Vindicating the core of what it is, and yet, using that core, that confidence of identity as a diving board into new and wild waters. Or the next place. Somewhere this film literally takes us to.Well done to creatives Xavier Beuregard and Hadi Hassan, who gave up their days to nights and Stefane Billard, our Nestle account manager in France, whose story of how this got done, ‘a dream’ he says, will be on The Good Stuff on Monday. Special mention should also be made of animation house Akama, the other half of an excellent working relationship formed on Fight For Kisses.