despre packaging

Un articol interesant, de citit la timp de criza. Aia de la marketing care ajungeti aici, cascati ochii. Nu se stie ce idei bune va vin pe timp de criza.

Advertising is Dead. Long Live Packaging.

What does the consumer interface with first, the product, or the package the product comes in? The package. So, it is expected to do a great deal. Get the consumer’s attention in 3 seconds flat. Stand out from competitors’ products. Hold the consumer’s attention long enough to identify with the message, lifestyle and emotive cues in the imagery and communications prompting them to pick up the product. Make an all-important connection. Take it home.

Asta e cel mai important. Inainte sa iti foloseasca produsul, inainte sa-ti vada spoturile, inainte sa-ti vada OOH-ul (care mi se pare o batalie pierduta in RO pe motiv ca e prost facut si plasat), consumatorul pune mana pe produs la magazin. Uitati-va la cutiile de suc. Mai toate arata la fel. Parca imi si aduca aminte” sa arata apetisant splash-ul” (nu va spun produsul, a fost clientul meu). Arata insa atat de fake…..